We meet with internal teams to review insights and areas of concern. We sift through existing research and briefs, or commission research as needed. We also research internal capabilities and implementation, to be considered when developing brand tools. Out of discovery, we arrive at a handful of key truths which pave the way for strategy.

We methodically review our key takeaways from discovery to arrive at a brand purpose and personality. From competitive landscape to demographics. It's a rabbit hole that we go down and arrive back at the surface with key brand-architectural takeaways.

We create design systems for brands and compose complex input by creating smart structures that allow brands to evolve.

We compose all of our work with agility and great artistic taste. Our identities are a visual expression of the overall brands personality.

We create design systems for brands and compose complex input by creating smart structures that allow brands to evolve.